TV when it's on. Art when it's off.

* Actual product may differ from image shown.
** Please see our product gallery.
TV when it†s on. Art when it†s off.TV when it†s on. Art when it†s off.

World's No.1 TV brand 14 years running

* Samsung is ranked No.1 TV brand for 14 years.
** Source – Omdia, Jan-2020. Ranking in terms of shipments.
*** Results are not an endorsement of Samsung.
**** Any reliance on these results is at the third-party’s own risk.
World†s No.1 TV brand 14 years runningWorld†s No.1 TV brand 14 years running

“...the Art Mode and fine picture quality makes this unique addition to our home.”

55" Class The Frame QLED Smart 4K UHD TV (2019), USA,

* The images are for illustrative purposes only and are intended to provide better understanding.


Designed to look like a frame

Frame-look Design

The Frame is a TV with an elegant and modern frame that seamlessly blends into your decor. It not only enhances your space as a TV, it becomes a part of your personal gallery as a work of art.

Designed to look like a frameDesigned to look like a frame

Customize to your style

Customizable Bezel

The Frame offers a choice of customizable bezels in a variety of colors. Pick the ideal frame for your space, taste, or artwork — magnets make it simple to attach and detach for a different style.

Customize to your styleCustomize to your style

* Customizable bezels sold separately.
** Available colors may vary by region.

Turn off to beautify your space with art

Art Mode

Experience the modern way to display your own personal art collection, from great works of art to your favorite personal photographs. When it’s on, it's an amazing television. And when it’s off, it's like a work of art.

Turn off to beautify your space with artTurn off to beautify your space with art

See the world in QLED Technology

Color Volume 100 % by Quantum Dot

Samsung's Quantum Dot technology delivers a full 100 % color volume, while Dual LED technology increases contrast based on backlight temperature for optimal color tone. Put them together and you see incredibly realistic color that preserves rich detail and texture — even at wide angles.

* QLED has received verification from the world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** 100 % color volume measured to DCI-P3 standard, certified by VDE.
See the world in QLED TechnologySee the world in QLED Technology

Hangs like a real frame

No Gap Wall-Mount

Installing The Frame is simple and quick, and you can just tilt it sideways, back, or forward for the ideal view. Gorgeous from all sides, it fits perfectly in your space.

* Measured from rear end of the TV, the gap may differ based on the installation and wall type.
** A small gap between the wall and TV may occur if wall is not 100 % flat or is constructed off-angle to the floor or if installed incorrectly.
*** The actual angle when tilting may vary by product size.

Keeps the view clean

One Invisible Connection

Keep the space around The Frame beautifully clean. One Invisible Connection hides cables so you can connect all your devices via the One Connect Box without any messy or tangled wires.

* Devices must be connected to One Connect Box.
** Compatible devices only.
*** On-screen portrait : “Following the Pack” - by Jennifer Daily from Minted.

Keeps the view cleanKeeps the view clean

Belongs anywhere in the room

Stand Options

Think beyond the walls. Put The Frame anywhere you like with various TV stand options that match you and the style of your interior.

* The Studio Stand may be sold separately.
** Availability of Studio Stand may vary by region and TV's size.
*** The Frame is only available with Studio Stand (VG-SEST11K).

Belongs anywhere in the roomBelongs anywhere in the room

Bringing world-class galleries to you

Art Store

Start your free trial on The Frame and discover the amazing content available on the Art Store. When you become a full member you get unlimited access to art collections and photography, spanning the classics to the contemporary.

Bringing world-class galleries to youBringing world-class galleries to you
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